Tal como lo publicado anteriormente respecto de las cinco fuerzas de porter, este análisis permite armarse un panorama del macro entorno para realizar el negocio o la actividad que estamos planeando o desarrollando.
El nombre viene dado por las variables a analizar:
(P) Político
(E) Económico
(S) Social
(T) Tecnológico
(A) Ambiental
en el caso del pestel sería
(P) Político
(E) Económico
(S) Social
(T) Tecnológico
(E) Ecológico
(L) Legal
Lo que se debe hacer es un análisis acabado de los aspectos correspondientes a cada variable que pudieran influenciar positiva o negativamente la actividad que realicemos o deseemos realizar.
Lo ideal sería identificar factores clave, determinar su impacto en el negocio, ya sea positivo o negativo y determinar el nivel de influencia.
El objetivo es tomar las medidas y decisiones adecuadas ya sea pera potenciar lo bueno o para doblegar las influencias negativas.
Si hay mayores dudas escribir a camilo.espinosa@gmail.com
English by Google Docs
As previously released on porter's five forces, this analysis can summon an overview of the macro environment to conduct business or activity you are planning or developing.
The name comes from the variables to consider:
(P) Political
(E) Economic
(S) Social
(T) Technology
(A) Environmental
in the case of Pestel would
(P) Political
(E) Economic
(S) Social
(T) Technology
(E) Ecological
(L) Legal
What you should do is finish the analysis for each variable aspects that may positively or negatively influence the activity you wish perform or carry out.
The ideal would be to identify key factors determining their business impact, either positive or negative and the level of influence.
The goal is to take appropriate actions and decisions whether good or pear boost to break the negative influences.
If there are more questions write to camilo.espinosa @ gmail.com
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